Our Services

IRI-Aztec provides leading CPG retailer/supplier collaboration programs in Canada for key retailer partners, delivering agile, accurate and fast metrics that support joint business planning efforts. MarketEdge programs enable retailers and manufacturers to understand unique retailer specific metrics driving performance using the most comprehensive and easy to use applications available. This information is the critical foundation to making decisions on strategies for distribution, pricing and new products and merchandising that will drive growth. Learn more

ShopperView links a retailers' transaction data to their customers' loyalty cards to tracks consumer shopping behaviour overtime. This helps identify your brand’s health, frequency and volume of purchase, brand loyalty/interaction, and source of volume.  ShopperView is core to understanding your category and brand growth drivers, enabling fast and dynamic measurement of shopper response to price, promotion, distribution, location and media. Make better decisions and grow your business with ShopperView. Learn more

IRI-Aztec has a unique set of analytic solutions which can further assist your business. With a combination of advanced modeling techniques and specialised consultants, IRI-Aztec can help illuminate and pinpoint areas of opportunity across a number of disciplines. Pricing & Promotion, Trade Spend Management, Portfolio Management, Category Assortment, Marketing Productivity, Store Profiling, Test & Control. Our group of consultants are ready to help you deliver growth, give us a call today. Learn more

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